Recognizing that it would be “foolish and naive” to ignore the increasing presence of the smartphone gaming industry, Ryan explained that PlayStation’s strategy is to provide a gameplay experience that is superior to a smartphone one:
“It’s our challenge to ensure that the gaming experience that we provide is closer to that TV console experience than it is to your 69p thing that you’ve downloaded on your iPhone. If we do that and we provide great value to the consumer on games like Uncharted, I think the possibility to sustain historic console type price points is there.”
Ryan also made sure to emphasize that the PS Vita is a gaming platform:
“Absolutely it does do other things, but it has been designed as a gaming device, and a perfectly logical consequence of that is that the gaming experiences you can have on Vita are superior to what is possible on a device that has other functionality at its heart.”
For these reasons, the PS Vita games will vary in price, so that the more expensive games will probably be the ones of highest quality and/or that are guaranteed to sell many units. Letting some games release at lower prices might mean that more PS Vita games get purchased. We’ll just have to see how it all works out.