In order to keep gamers coming back (and eventually buying DLC), the masterminds behind the franchise have decided that Facebook should be a central way to promote the game.
The application on Facebook, called Mass Effect 3 Mission Command, allows you to enlist friends in missions to help you unlock avatar items and add-ons. The first mission is live now and awards one entry into their contest regardless of whether you actually recruit friends or not. So if you don’t want to bother your buddies, you can still have a chance to win some stuff.
Interested? Check out Mission Command here.
I personally signed up for it but I’ll pass on recruiting friends for now.
Mass Effect 3 will be available for PC, PS3 and 360 on the following dates: March 6, 2012 (NA), March 8 (AU), March 9 (EU), March 15 (JP).