Guild Wars 2 will not kill World of Warcraft. This is not fact, but come back to this article in a year, two years, three million years, and rest assured that you will find I am right. Blizzard Entertainment’s 2004 MMORPG (Massively Multiplayer Online Role-Playing Game) is approaching its eighth year of life and still remains relatively stable at 10.2 million players. For five years, I was one of these 10.2 million. But I never will be again. Even giant waddling pandas cannot tempt me back, and let me tell you why.
I recently took part in the last Guild Wars 2 beta weekend. The last time I had played an MMO was around about 6 months ago, when, like the junkie that I am, I desperately asked somebody to use a Scroll of Resurrection on my World of Warcraft account so I could get one more hit. And boy am I an MMO junkie. WoW, Guild Wars, The Old Republic, City of Heroes/Villains, DC Universe Online, Champions Online have all been my drug of choice at one point (evidently I’m also a comic book junkie). I’ve had my taste of all of these. Blizzard Entertainment, Cryptic Studios, Sony Online Entertainment and Bioware have all been my dealers. We’ve had ups, we’ve had downs. And I thought it was time to go cold turkey. Then ArenaNet entered the market with their new product; Guild Wars 2.
I’m a University student. This means that I’m poor, and that my spare time is often limited. I’m sure many of you can relate if you’re in the same position as me, perhaps with a job, or even a family that you have to support. You may not be able to relate to my bank account however, which has a strict no MMO subscription clause (it doesn’t actually, but boy would that be handy). I can’t afford to pay £8.99 a month for a game that I will play maybe 2 to 3 hours a week. Back in school I sank many hours of my life into World of Warcraft particularly, and dreaded typing ‘/played’ only to be greeted with the number of days, hours and minutes of my life that I would never get back. And that was just on one character. Thus, Guild Wars 2 is perfect for me.
The lack of subscription alleviates any pressure to get my money’s worth from the extortionate subscription I’m paying. I can drop in and drop out without wondering if that session was worth the £3.56 it probably cost me. Although, this doesn’t necessarily make a blind bit of difference if the game is a steaming pile of nothing that is going to be left behind with The Old Republic and the like, begging for spare change as World of Warcraft walks past in his tailored suit, apologising because he can’t spare any change. He only carries notes. From what I played of the Guild Wars 2 Beta, it was excellent. I genuinely never thought I would return to any MMO, until after that weekend. It got everything right. What it did right and why it hooked me is for another article entirely, we’re here to assess in a Minority Report-esque assessment when and why it will achieve the ultimate; killing World of Warcraft.
Put your glove and your snooker balls down Tom, you don’t need them. Everybody talks about the next MMO to come out as if it should be a ‘WoW-killer’. But how do you define the ‘death’ of an MMO? If any MMO makes a substantial dent in the WoW subscriber-base, is that a death? Or a minor injury? Surely a genuine death would mean that WoW loses all of its subscribers to Guild Wars 2, forcing Blizzard to shut down the servers, delete the WoW website and write a small entry into the obituary of the local newspaper. Of course, this is ridiculous to even contemplate.
Now, don’t get me wrong, I’m not saying that Guild Wars 2 won’t be exceptional. It will. I for one can’t wait to begin playing it from the day of release. But it will not bring about WoW’s demise. Firstly, Mists of Pandaria, the forthcoming expansion for World of Warcraft will probably see a return of those players who have abandoned their characters temporarily, eager to see the new content, Pandaren race and Monk class that Blizzard has to offer. I for one will not be returning as I have exhausted WoW of everything it has to offer. It will seem fresh in the beginning, it always does, but eventually the hope and excitement of something new and shiny will eventually dissipate, revealing the same monotony and tired formula that has always been apparent in the game.
A new race, class and continent is great, however WoW’s ludicrously long life has begun to expose the age of some of the content, namely Outlands. Players will eventually realise this, it may take a month, three months or even six, but players will cause the inevitable spike around the time of release to slowly level out again. Guild Wars 2 however, feels fresh. It invigorates the MMO genre with something that feels new, unique and exciting. This may well be only a short-term novelty, although I predict that ArenaNet know exactly what they are doing with their upcoming title. They don’t want it to be a so-called ‘WoW-killer’, that is not their intention.
ArenaNet knows what I know. We think alike. We both know that it is not necessarily up to subscribers to kill an MMO. There are ways in which an MMO can curl up into a defensive position in order to protect itself from a drop in subscribers (free-to-play models for example). There is only one body that will ultimately determine the death of WoW. It doesn’t matter whether it is dead to me, dead to you, dead to your grandma, WoW can be destroyed by one thing; Blizzard. The steps that Blizzard has taken in the past to expand WoW, making the game easier and more accessible in order to attract new players have left the older, more ‘experienced’ players alienated. Blizzard brought WoW into our lives, into the sphere of existence, and it is up to them when they decide to kill their behemoth, whether it be through choice, or through error.
It won’t happen soon. This isn’t a prediction as to when it will happen. But it will happen. The only ‘WoW-killer’ already exists. Stop calling new titles ‘WoW-killers’. ArenaNet’s upcoming MMO will succeed because it does not aim to battle the WoW leviathan. It will stand side by side with WoW in the MMO space not as an enemy, but as an equal.
Hopefully I’ll see you guys in Tyria, where we can create new memories that will be in our hearts, right next to those forged in the lands of Azeroth.

















Nice! Good to see someone being realistic about the whole thing. ‘WoW-killer’ is just the ultimate in MMO pre-release hype whilst being statistically near impossible. It’s like an expecting couple telling everyone their child is going to be the second coming of Christ.
I don’t think I’ll ever play another game the way I played WoW.
I did. It was called EverQuest, and despite the problems with camping, farming, and tradeskills that could fail even at grandmaster level, the game gave me a feeling that WoW never did – it felt epic.
In its heyday, EQ was the land of the 72-person raid. (Yes, I’m serious.) It was the day when there were bosses that took a minimum of 50 minutes to fight, because that’s just how long it took; the time investiture was built in.
Was it user-friendly? No. But that’s kind of why it was great – to achieve something, it meant that a person was both skilled and committed. Everyone looked different and was invested in his or her character.
Those of us who enjoy truly feeling as though there is a story involved with our characters never really connected with our WoW avatars. Everyone looked the same; everyone had the same armor. No one stood out, and there was nothing in any of the quests that made me “me”.
For me, WoW was a time marker. GW2 looks and feels to be much more than that. But it won’t kill WoW. Too many people want it NOW, all of it. Too many people like fast food. No, WoW doesn’t have the most subscribers because it’s the best MMO; it never was. What it is, though, is the easiest.
Never played Guild Wars, but from what I have seen from Guild Wars 2 it looks like fun and something that won’t require a ridiculous amount of time like WoW.
And yeah, the only thing that will bring down WoW in any kind of thorough way will be Blizzard.
Glad to see that I’m not the only one with this mindset. It’s true John, I put a lot of hours into WoW and it has an almost sentimental value to it. But it is Blizzard who are ultimately dismantling the game. It’s a shadow of what it once was in my opinion.
Arenanet has never claimed Guild Wars 2 to be the “WoW killer”. Instead of cloning WoW they went in a completely new direction, which is appealing to many. List any recent MMO and see how much they have taken from WoW for their game. Guild Wars 2 is one of the first MMO’s to finally NOT clone WoW, and make their own game.
So basically what Steven said
The reason why i quited wow and im going to change to gw2, its because i miss the times where i was a noob, i didnt know what the f*** i was doing, and its that feeling that makes me discover the game, play the game and be with that game, a thing that Blizzard ruined. For example: new players dont even know where are certain dungeons located. The game doesnt motivates you to explore anymore. Leveling areas for lvl 15+ are empty, and why? Looking for Group Button its the awser. I know for players that play the game for several years the LFG button its just amazing for lvl up fast, but thinking on the new players its just like, “so i only have to stay here in Ogrimar/Stormwind City and press this and wait? Nice!” Of course all this is just my point of view of the things, ive already packed up my things and im just waiting for my boat to Tyria. Cya guys there
I have to say, I long ago gave up on MMOs and said “never again,” but GW2 does look pretty enticing…
What’s gonna kill WoW, in my opinion, is actually a MIX of both: Blizzard’s choices, which I can label as fascist, greedy, condescending, devious, and uncaring at various times, PLUS the emergence and succees of games like Guild Wars 2. You must realize (or even remember!) that what pushed a lot of people to go back to WoW previously was the lack of anything remotely interesting and at the same time social. But with the emerging success of Guild Wars 2, and more games like that in the MMO genre, plus Blizzard’s decisions that turn WoW’s community more and more into an anti-social despicable one, hopefully the whole world can just put WoW to its resting place, and only cherish the good memories of its classic days when we actually had a lovely community there. But almost all the good people are gone from WoW today, actually gone from Blizzard itself too (ArenaNet has ex-Blizzard employees, you know). So yeah, we leave WoW for the miserable majority in it now, and hopefully can see truly lovely and mature communities in other places and newer pastures, like GW2.